Bet365 Casino's Revolutionary Steps
In-depth consumer research, clever use of new media and the addition of film star Ray Winstone has everyone talking about bet365 ads.
Bet365's popular TV advertising campaign has made waves in the gaming world. The campaign's success is attributed to its visualization of the aspirations and desires of young gamblers and the starring role played by movie tough-guy Ray Winstone.
The campaign shows bet365 is on the cutting edge of new media advertising. As digital and mobile devices become ubiquitous in daily life, ease of use and accessibility are of central importance to users.
The campaign has drawn attention to bet365's comprehensive online betting services and attracted many new customers to the site.
While bet365 is the current leader, William Hill and Ladbrokes are snapping at its heels. Both have tried to imitate the bet365 campaign and both are investing in personalized services and quality online experiences.
Innovative technology is set to play an increasingly important role in the online gambling market, particularly with developments like SMS triggered in-game betting and MMS verification software.